About Us

- Jake Lavin / Founder

I’ve known Jake for more than six years, but we grew closer when we started working retail a few years back. I took notice when he started the Happiness Project, and loved everything it stood for. I let Jake know how much I believed in the idea, and how much I thought I could help him. Jake was hesitant at first, but when I shared a list with my aspirations and ideas for this company, he finally caved.
I’ve dealt with mental health issues my entire life, and hope to use this platform to help others with similar experiences. We’ve always talked about how we don’t want to be known as a clothing company, but rather a community where you can freely talk about your feelings. We are so excited for the future, and to elevate happiness throughout the world.
- Joey DeFillipo / Co-Owner

