In April 2017, when our founder Jake was a junior in high school, a tragedy hit the community. A classmate had lost their battle with mental illness, and something needed to be done. His name was Nick Spaid. Nick had dreams of being an entrepreneur and loved classic rock. Our smiley logo is named after Nick and we strive to carry on his legacy forever through the Happiness Project.

Long and lanky with a welcoming smile.A senior at John Hersey High School in Arlington Heights, Il.Lover of Classic Rock, particularly Elton John & The Beatles, and avid vinyl collector.

Sweet old soul who was a friend to anyone and captivated everyone.Entrepreneurial dreams and aspirations with intent to major in International business.

Tortured by anxiety and depression, but did his best to hide it.Lost his battle with mental illness on April 28, 2017. Forever 17.

Our mission is to elevate happiness throughout the world, while supporting those impacted by mental health issues. No one has to go through their journey alone. Our brand strives to show the world that it's okay to not be okay. We hope the encouragement from our fun-loving community gives everyone the strength to do what makes them happy.

We are proud to say we donate 15% of net profits to the American Foundation for Suicide Prevention. AFSP is dedicated to saving lives and bringing hope to those affected by suicide.

Established in 1987, the American Foundation for Suicide Prevention (AFSP) is a voluntary health organization that gives those affected by suicide a nationwide community empowered by research, education and advocacy to take action against this leading cause of death.

AFSP is dedicated to saving lives and bringing hope to those affected by suicide. AFSP creates a culture that’s smart about mental health by engaging in the following core strategies:

  • Funding scientific research
  • Educating the public about mental health and suicide prevention
  • Advocating for public policies in mental health and suicide prevention
  • Supporting survivors of suicide loss and those affected by suicide in our mission

contact them

Toll-Free: 1-888-333-AFSP (2377) | T: (212) 363-3500 | F: (212) 363-6237
General Inquiries: | Press Office: 347-826-3577
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